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NEWS DETAIL

Look at the story of "entrepreneurial star" of College Students’ Entrepreneurship group

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The finals of the second "Tianfu Cup" entrepreneurship competition in Sichuan Province are about to open. The 12 projects that qualify for the provincial finals will compete on the same stage and compete for the title. In order to let everyone have a deeper understanding of the 12 finals, from now on, "Sichuan people’s society" will successively display the style of 12 finals contestants, jointly explore their entrepreneurial footprints and understand their entrepreneurial stories.

 

Let’s have a look today

 

"Star of entrepreneurship" of College Students’ Entrepreneurship group.

 

Create characteristic Morchella

Lead farmers to a well-off society

 

Once you want to do something down-to-earth, you will want to do it well and expect a good result. From architectural design to agriculture, Zhang Yifan successfully completed his first transformation; From "Cinderella" to "Morchella goddess", Zhang Yifan successfully completed his second transformation. Zhang Yifan proved to the villagers and everyone that hard work will eventually bloom a different light with practice.

 

 

From "agricultural white" to Morchella expert

 

In college, Zhang Yifan left his hometown Deyang and went to Nanchang, Jiangxi Province for four years. After graduating in 2015, she entered a construction company. By chance, Zhang Yifan learned that the climate and soil in Luojiang District, Deyang City, his hometown are very suitable for the cultivation of Morchella, so he came up with an idea: entrepreneurship, focusing on the cultivation and cultivation of Morchella.

 

At that time, Zhang Yifan planned to transfer some farmers’ fields to plant morels. "Even though many farmers know that I have hardly been to the field, they are still willing to transfer the land to me. In less than a month, I transferred 20 mu of land." When talking about preparing for entrepreneurship at that time, Zhang Yifan was still full of gratitude.

 

Before he came into contact with Morchella, Zhang Yifan was not familiar with agriculture and could be described as an agricultural "Xiaobai". Start from scratch, start your own business and focus on the cultivation of Morel. Everything needs to start from scratch, explore step by step and accumulate experience bit by bit. "My husband and I are both college students from the countryside. There is no shortcut to take. We only rely on diligence." Zhang Yifan said.

 

In April 2015, Zhang Yifan registered and established Sichuan Shuji Agricultural Development Co., Ltd., which is mainly engaged in the cultivation and sales of Morchella, grains, vegetables, horticultural crops, flowers, fruits and traditional Chinese medicine; Development and transfer of agricultural technology and development, research and transfer of agricultural product technology.

 

Girls generally have a love of beauty, but after Zhang Yifan started her business, her life is completely different from that of her peers, because it is farther and farther away from her to stay in the fields and factories for a long time and discuss cosmetics, drama and other scenes with her girlfriends. On the contrary, "how to improve various technologies related to Morchella" and "how to expand the market scale and channels of Morchella" have become the topics of daily discussion between Zhang Yifan and his family.

 

Such a life lasted for more than four years, and Zhang Yifan achieved fruitful results with the project. After several observations, experiments and research with her husband, Zhang Yifan gradually deepened his understanding of the artificial cultivation technology of Morchella, gradually faded the coat of "agricultural white" and transformed into a Morchella expert. Based on the planting technology developed, 1 mu of land has increased from the initial average annual yield of more than 100 kg to an average annual yield of more than 400 kg. Breakthroughs have also been made in business model and sales, not only self planting and self marketing, but also radiating and driving farmers in surrounding villages, towns and cities to plant in the way of "company + farmers"; In terms of sales mode, it has opened up online and offline sales channels as well as various sales channels inside and outside the province. At present, the planting scale of Morchella is more than 2600 mu, with an annual sales volume of more than 500 tons, driving more than 500 employees, increasing the per capita income by 2000 yuan, providing 42 jobs for poor households, driving more than 100 poor households to increase the per capita annual income by 1500 yuan, providing 2 jobs for the disabled, increasing the per capita annual income by 5000 yuan and the annual business volume by 16 million yuan.

 

 

It is expected to build Morchella into a characteristic agricultural product of Deyang

 

At present, the project has reached a strategic cooperation relationship with Sichuan Academy of Forestry Sciences and has 13 independent patents. The morels cultivated by the project team are not only exported to cities and regions with good economic development such as Beijing, Shanghai and Guangzhou, but also exported to Germany, Switzerland and other countries. The annual output value of the project has reached tens of millions of yuan. At present, it is a leading supplier of fresh morels in China.

 

"Be grateful to the government and the times; live up to youth and party grace." In today’s good policy environment and in the era of Internet technology, it is full of development opportunities. In the future, Zhang Yifan will also focus on adjusting and optimizing the industrial structure of edible fungi in the city, actively promote the cultivation technology of Morchella, increase technical training and guidance, lead more farmers to engage in the Morchella industry, let Morchella enter more farmers’ families, and make Morchella become a product that drives more families to increase their income and become rich.

 

In the final of College Students’ Entrepreneurship group of the second "Tianfu Cup" entrepreneurship competition in Sichuan Province, Zhang Yifan pocketed the first laurel with the project. Zhang Yifan felt both excited and excited. In the face of the honors and achievements, Zhang Yifan said that he would not be proud and conceited. He would still adhere to his original intention, expand and strengthen his Morchella project, and lead more farmers to get rich and move towards a well-off society. At the "Tianfu Cup" final, Zhang Yifan told us that through the "Tianfu Cup" platform, more people not only learned about Morchella products, but also better spread and promoted the advantages and edible value of Morchella; In addition, we got the guidance of professional entrepreneurship tutors and new ideas in industrial development and market promotion. Let her understand that in this era of national entrepreneurship and in this fertile land of mass entrepreneurship and innovation in Sichuan, college students from rural areas must have great prospects through their own work.

 

Relying on the existing technical advantages of the project, Zhang Yifan will also lead the project to continue to develop, hoping to build the project brand into Deyang characteristic agricultural products, and hope to build a world-famous brand of Morchella.

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